One of Africa’s prominent music labels, Mavin Records has announced a multi-million dollar equity investment global strategic partnership deal with Kupanda Holdings.

The deal is aimed to support the Lagos-based label’s expansion drive to meet the rapidly growing international demand for African music.

The deal will also help the label increase its artists’ roster, and strengthen its services across A&R, touring, marketing, distribution, publishing and partnerships.

Speaking about the patnership, Mavin Global President and Founder, Michael Collins Ajereh (a.k.a Don Jazzy), said the mission is to grow Mavin Global into the music powerhouse of Africa.

His words: “Our mission is to grow Mavin Global into the music powerhouse of Africa. By collaborating with artists, African creatives, local and international partners, we can become a globally recognized household name and the go-to platform for connecting African music with the world.”

The leading music label has been home to top African artists like Tiwa Savage and Korede Bello.

Since its inception in 2012, it has utilised digital platforms to reach local audiences and grow significant fan bases among the African diaspora in the US, Europe and UK.

In his own part, Tega Oghenejobo, Chief Operating Officer of Mavin Global, said:

“With the resources and operational capacity Kupanda Capital brings along with its investment, Mavin is now ready to grow our artist roster and facilitate partnerships at a global scale.

We are looking to build an institution that will support the fantastic creative ecosystem in Africa, and move Afrobeats to the forefront of the global industry.”

Also speaking, Bobby Pittman, co-founder and managing partner at Kupanda Capital, said:

“Between Don Jazzy’s leadership in defining the sound of modern Afrobeats and developing top African artists, Mavin Global has a unique advantage and opportunity to build the record label that will accelerate the promotion of African popular music to the world.”

“We are impressed by the Mavin team’s experience and are pleased to partner with them in their next phase of growth.”

“This partnership is an excellent opportunity for us at Kupanda Capital to deploy our business building capabilities alongside our data-driven knowledge of the African consumer to scale Mavin’s operations across Africa, and globally,” said Linda Oramasionwu-Leverette, co-founder and partner at Kupanda Capital.

“I’m overjoyed to be part of this new era for Mavin,” said Korede Bello, whose track Do Like That has been streamed 200m times. “With the support of this team, I’m excited to release new music for my fans and connect with even more music lovers across the world.”